| Type | Private (family-owned) |
|---|---|
| Industry | Agro-Industry & Food Telecommunications Retailing |
| Founded | 1921 |
| Headquarters | Bangkok, Thailand |
| Key people | Dhanin Chearavanont, Chairman and CEO |
| Products | Meat, Frozen food, Restaurants, Telephone companies, Internet service provider, Hypermarkets, Convenience stores |
| Revenue | US$ 30 Billion [1] |
| Employees | 280,000 |
| Subsidiaries | Charoen Pokphand Foods True Corporation CP ALL |
| Website | www.cpthailand.com |
The Charoen Pokphand Group (CP)[2] is a transnational conglomerate that consists of three core businesses that operate in the agribusiness and food, retail and distribution, and the telecommunications industries with investment in 15 countries. Founded in 1921, the CP Group currently employs over 280,000 people with offices and factories located worldwide. Annual revenue for the year 2010 is USD 30 Billion.
Established over 90 years ago by Chia Ek Chor and Chia Siew Whooy, the firm began as a seed store named ‘Chia Tai Chueng’ in Bangkok, Thailand during the reign of King Rama VI. The company increased its scope from selling vegetable seeds under the trademark of ‘Rua Bin’ (Aero plane) to production of animal feed, under . Ek Chor’s two elder sons, Jaran Chiaravanont and . Montri Jiaravanont. The company further integrated its business to include livestock farming, marketing and distribution, under Dhanin Chearavanont. In the 1980’s, as China opened up to foreign firms, the firm became the preferred partner for international brands such as Honda, Wal Mart, and Tesco.[3]
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Known as Charoen Pokphand Foods Plc. (CPF)[2], CPF was established in 1979 with operations in animal feed production, livestock breeding, further processing and trade. Currently, CPF invests overseas in 9 countries, has subsidiaries in 17 countries and exports to over 40 countries. Furthermore, CPF is today the leading producer of feed and one of the largest producers of poultry in the world. Charoen Pokphand Foods is listed in the Stock Exchange of Thailand under the code: CPF.
The Telecommunications Business Group was established during the late 1980’s. Known as True Corporation Plc[2], True offers a ‘convergence’ of voice, video and data services across its integrated communications platform. Based in Bangkok, True currently services more than 23 million subscribers to its various services, which includes Thailand’s third-largest mobile operator (True Move), the country’s largest broadband and dial-up internet provider, largest fixed-line phone operator in Bangkok Metropolitan Area, electronic cash and payment services, personal communication telephone, data services, VoIP services, online portals, online games and is the only nationwide cable-TV provider (True Visions). True Corporation is listed on the Stock Exchange of Thailand under the code: TRUE
CP ALL Public Company Limited is the flagship company of the Charoen Pokphand Group’s marketing and distribution business. It operated 5,790 convenience stores under the 7-Eleven trademark in Thailand, which is the 3rd largest number of stores after the US and Japan.[4]